MBW Admin

Private dashboards for KPIs, site, and social media. Data updates per connected sources.

Admin only

KPIs

Revenue, margins, fees, tips, payouts, and upcoming tours.
Open in Looker

How to read the SEO report

URL Clicks

The number of times someone clicked your page from Google Search results. More clicks usually means your page is earning real search traffic, not just visibility.

Good sign: clicks are rising week over week.

Impressions

The number of times Google showed your page in search results. This is usually the first sign a new page is being discovered and tested.

Good sign: impressions rise first, then clicks follow.

URL CTR

Click-through rate. This is the percentage of impressions that turned into clicks. It helps you understand whether the page title and snippet are attractive in Google.

Good sign: higher CTR on queries with meaningful impression volume. Low CTR on 1 or 2 impressions is not important.

Average Position

Your average ranking position in Google Search. Lower is better, so position 3 is stronger than position 12.

Good sign: positions move downward over time, for example from 20 to 11 to 6.

If you see "Can't access report" on iPhone, Safari is blocking Google third-party cookies. Use "Open in Looker" to view the report directly.